October 2009
1 post
Is Rupert Murdoch the decoy for News Corps’ real...
He’s brilliant that Simon.
simontebrinke:
by Simon te Brinke Digital Communications Strategist Gramercy Park Consulting As a media communications professional of nearly 2 decades let me say that I’m a massive fan of Rupert Murdoch. I think he’s a visionary and a media genius. I regularly use him as a reference and role model in many presentations to clients and colleagues.
That said I...
September 2009
2 posts
There is no such thing as social media, there's...
somethingchanged:
We need to stop focusing so much on the “media” in social media. Instead let’s focus on the “social.” Media platforms like Facebook, Twitter and blogs are not the plot drivers here. What matters is that people are talking, and that marketing is becoming more human in response to all this talk.
Media fragmentation and the loss of a guaranteed mass audience is the big news of...
May 2009
3 posts
10 lessons from a failed startup
Brilliant article. Well worth a read and many points have been taken! Thanks Mark.
A year and a half ago, my co-founder Dev Nag and I started an internet TV network for games called PlayCafe. Our ambitious plan was to run highly interactive game shows in which everyone was a contestant. Players could watch our hosts, answer questions, win prizes, form teams, call our studio, live chat, and run...
April 2009
18 posts
“In addition to making Twitter stronger and more secure, we will share the...”
– With blog entries like this from Twitter about the attacks that happened over the weekend, it makes me more emotionally attached to them. ”we will share with other web based services” - BIG TICK Twitter. via Twitter Blog
The Death of Brands - It's Not About the Cow
via Twitter I have been fortunate enough to start a dialogue with John Windsor, Executive Director of Strategy and Innovation for CP+B. To tell you I feel honored is putting it mildly. If you get a chance take a look at his blog or buy one of his two books he has written. You can find them here. So enough of me banging on. There is a reason to this post…
I am currently researching for...
WatchThis is just too good not to repost. Brilliant work. via interestingsnippets: My Online Marketing Presentation About Radiohead on Vimeo (via Vimeo)
“So while consistency of look and feel becomes less important, the authenticities...”
– From one of my old articles. via Carolyn Anna Hall
SELLSUMERS - if saving is the new spending, then...
SELLSUMERS’ staying power is considerable for a number of reasons:
Being in control of one’s destiny Human beings forever fantasize about control, about being in charge. SELLSUMERS represents the unlocking of these existing needs and wants in a new way; being one’s own boss, even if it’s only for three hours a week, is just too tempting to forego.
Experience rules For...
“CBA is lucky to have someone like Derek working for them; I suspect he’s one of...”
– Australian bank dodges a bullet on Twitter « Smart Selling Blog
April Fools Day in Australia
A football with in-built GPS and artificial intelligence, three new monorails for Sydney - including one over the Spit Bridge - and MPs offering free childcare … these were just some of the April Fools’ pranks played on Australians this morning.
While April Fools’ Day has yet to begin in parts of the world, Australian pranksters were at it early with a number of tricks played...
March 2009
22 posts
“We simply don’t trust companies anymore. We trust people. And in big...”
– Why Small Companies Will Win in This Economy - Peter Bregman - HarvardBusiness.org
“As a survivor of the postage-stamp era, college was my big chance to doff the...”
– The Way We Live Now - Growing Up on Facebook - NYTimes.com (via interestingsnippets)
“The development of “cloud computing” is giving small outfits yet more...”
– A special report on entrepreneurship: Time for entrepreneurship | An idea whose time has come | The Economist
“today’s entrepreneurs are pioneering a new business model. In the old days...”
– A special report on entrepreneurship: The formula for entrepreneurship | Magic formula | The Economist (via interestingsnippets)
“Be Everywhere Your Customers Expect You To Be”. I think the follow-up to that is...”
– Social Media Houston | New Media Marketing | Peanut Butter Media | When Companies Get It Right: LinkedIn Hits the Mark
“For 24 hours, Google’s new Street View brought a vision of British cities...”
– Google hit by privacy protests over its tour of British cities | Technology | The Guardian
“A lot of people are hyping desktop manufacturing, mass customization and mass...”
– Shapeways | blog
“All ad campaigns are branding campaigns. Whether you intend it to be a branding...”
– The Ad Contrarian
“We’re talking here about people who can’t spell; who can’t produce a simple...”
– The Ad Contrarian: The Bitter Blogger (via somethingchanged)
“In pockets of the American economy, however, the hunt for game-changing stars...”
– The Secrets of the Talent Scouts - NYTimes.com
Wi-Fi As A Marketing Tool →
I was lead to a great campaign from a Holland cafe chain called CoffeeCompany via Angus Whines. They found that there were plenty of people using their free Wi-Fi but not necessarily ordering more. So they started to use their Wi-Fi name to encourage more purchases with messages such as “Mmm…YummyMuffinOnly2Euro”, “BuyaLargeLatteGetBrownieForFree” and...
“When there’s a big orange ad amongst the black and white content of the...”
– How to Make Display Ads Suck Less - Advertising Age - DigitalNext
“The newspaper business is clearly not doing so well these days. Now, the...”
– Newspaper Company Wants to Gain Back Readers By Printing Customized Papers - ReadWriteWeb
